Dulles, VA, October 13, 2009 -- Vovici, the leading provider of survey software and enterprise feedback management (EFM) solutions, today announced the immediate availability of its latest release, featuring 25 significant additions designed to enhance customers' ability to control survey processes, capture richer information from respondents, and advance their loyalty initiatives with customers and employees.

Research in the field of feedback by Vovici and others shows that a systematic approach to customer listening is required in order for customer loyalty efforts to be effective. Enterprise Feedback Management software is critical to the success of customer loyalty initiatives. "Business leaders should take a systematic approach and use Enterprise Feedback Management software to access targeted customer feedback, act on it, and communicate their actions to customers," said Jim Davies, research director of Gartner.

This latest release of Vovici software enables a systematic approach to feedback, featuring:

• The industry's first ever Respondent Health Scoring, tracking the overall health of a company's relationship with each of its respondents by utilizing proprietary algorithms.

• Best-in-class Global Panelist View, delivering business leaders a single view of all known survey, CRM, and other system data about their customers and employees.

• The market's most powerful Survey Campaign Management, providing instant clarity into every aspect of survey campaign response at the individual respondent level.

"The new campaign reporting will allow us to get smarter about the science of our campaigns," said Anne Rzeszut, director, market intelligence of the American College of Cardiology. "This will improve the quality of both the relationships we have with our respondents, and with our data."

With the latest release, Vovici's Community Builder delivers new functionality for online communities, including eleven major additions that enable community administrators to more efficiently control the customer experience and leverage new interactive modules to foster online collaboration.

"The new functionality, particularly the respondent health scoring and community search capability, enables our clients to better monitor the health of their brand communities and encourage the exchange of ideas among community members," said John Gumbrell, partner, technology progression of Verve. "The comprehensive group control features allow us to effortlessly control access to the wide variety of tools available within the platform; this in turn allows us to provide a unique experience to all community members."

Feedback from more than 200 Vovici customers shaped the vision and requirements for the latest release. This input was gathered through surveys, forums and one-to-one conversations facilitated by Vovici's own online community, the Product Advisory Council.

"The new functionality in Vovici's latest release provides a user-friendly layout that will expedite the design and distribution process, allowing us to focus on acting on the data rather than just collecting it, said Erin Gallagher, survey and contract administrator of Sykes Corporation, and a beta participant. "The ability to generate reporting promptly and efficiently using the improved campaign reports provides immediate transparency, helping our business owners react quickly to our customers' feedback and use that insight to improve our client relationships."

"Today more than ever, new customers are hard to find, making it even more critical to keep an accurate pulse on your existing relationships. By engaging closely with our own customers, we've brought to market the industry's most effective feedback application for business people," said Greg Stock, chairman and CEO of Vovici. "This latest release brings numerous powerful tools together in one application, providing a systematic approach to capturing, analyzing and acting on feedback to improve customer loyalty."

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About Vovici

Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey systems, panel management software and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction.

Visit www.vovici.com for more information.

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