Simply Measured Debuts Partner Program and Social Listening
By Content Services
SEATTLE -- October 3, 2017 -- Simply Measured, the full-funnel social analytics provider, today announced its global Agency Partner Program. The launch comes alongside a streamlined update to the company's Listening product (release 2.0), which supports the new program.
The Agency Partner Program delivers the product solutions, expertise, and ecosystem connections that agencies need to win and serve more clients with better campaigns and stronger deliverables. Agencies can offer more cost-effective pricing, ramp up new employees faster, and expand their book of business via a co-marketing partnership with Simply Measured. In addition to leveraging full-funnel reporting, agencies can deploy the new Listening solution and save time between query and insight.
Simply Measured Agency Partner Program
The Simply Measured Agency Partner Program includes on-demand training, agency-tailored pricing of Simply Measured's full-funnel analytics suite, and market exposure.
Key partner program benefits include:
-- Flexible pricing that doesn’t lock agencies into monthly data limits, allowing them to fulfill client needs and pitch new business without constraints
-- On-demand training modules designed to accelerate key use cases such as influencer identification, competitive analysis, and campaign reporting
-- Report templates and other white-label resources that follow best practices from the Simply Measured team of experts
-- Promotion as a Simply Measured Certified Agency to the thousands of brand marketers that work with Simply Measured, and the hundreds of thousands that read Simply Measured’s award-winning content
"Simply Measured has been an invaluable resource for our agency," said Shea Carter, vice president of Social and Experiential Marketing for MMGY Global. "When they approached us about their new partner program, we jumped at the chance to deepen our relationship. This partner program will help us train new employees, pitch new business, and serve our clients more effectively. The support from the Simply Measured team continues to be unmatched."
Simply Measured Listening
Simply Measured has reimagined its Listening solution to help social marketers more efficiently analyze social conversations, and make the connection between those conversations and the bottom line.
Agencies can now measure awareness level for clients, competitors, and categories, all in one place. They can also identify content preferences, brand sentiment, demographics, and influencer partners. Using Listening as part of a full-funnel social analytics approach, agencies can get clients in front of new audiences with more sharable content and better targeted influencer partnerships.
"We've been working with Simply Measured for a few years and it's been exciting to watch their offerings grow," said Dixie Roberts, Vice President of Digital at HangarFour, powered by DKC. "We are especially excited about this most recent product update, as it has allowed us to build ad-hoc queries in a more turn-key fashion, creating the option to execute successful social listening with a quicker turnaround. With this new product, we were able to surprise and delight one of our largest clients with new and exciting insights for a project, leading to the potential for an expanded partnership to include long-term listening and analytics moving forward."
Simply Measured is the only social analytics provider to track both earned and dark social activity. With newly enhanced Simply Measured Listening, marketers have unprecedented visibility into how people use social to discuss topics and share content. This enables marketers to join trending discussions rapidly, and deliver content and messaging more effectively to specific audience segments.
"Our new Listening product is rebuilt on an entirely new platform," said Scott Fallon, VP of Marketing at Simply Measured. "We asked our engineers to rethink everything. What they delivered was a product with an entirely redesigned user experience. Our customers can answer more questions about their brand, competitors, and category in fewer clicks. Brands and agencies can now revise and improve social campaigns, refine messaging, and take a pulse check on brand health with ease and speed."
About Simply Measured
Simply Measured offers the industry's only full-funnel social analytics solution. Simply Measured helps marketers measure everything from conversations to conversions, so you can prove social's impact and improve performance.