Philadelphia, PA, March 8, 2010 -- Aia Software, leading author and developer of intelligent document composition software, today announced that document experts Paul Dirven and Jeroen Huinink will share insights on compliance and output transformation at the Xplor 2010 Global Document Conference. In addition, in Xplor booth 12, Aia Software will introduce their "Business Owned, Business Managed, IT Controlled" concept of customer communications management and ITP/Customer Communications Management (ITP/CCM) to conference attendees March 16-19 in Tampa Bay, Florida.

Aia Software CEO Paul Dirven joins a compliance discussion in a Vendor Solution Panel on Thursday, March 18 from 1:30-2:20 pm in the Glades room. In the document space, compliance issues regulate both content and the look and feel of print and electronic output. Failure to meet compliance mandates could lead to fines, missed postal discounts and loss of revenue. Dirven and other panelists offer insight into the different types of compliance and how they can negatively impact a business.

Dirven graduated from the Radboud University in Nijmegen, The Netherlands, with a master's degree in computing, and soon after founded Aia Software with four partners in 1988. Aia Software developed the ITP Document Platform for creating, modeling and distributing customer correspondence, and it has become the basis of "business owned, business managed, IT controlled" document management.

From Output Management to Customer Communication Management

Sometimes seen as an extra cost or necessary evil, document output management is actually the critical final step in production workflow. However, the evolving nature of documents is changing this impression of output into customer communication management. In his session, "Transforming Output Into Customer Communication," Jeroen Huinink, EDP, explains how organizations can optimize customer communication by combining all output streams and producing multi-channel transactions. Attendees will learn why CRM data must play a role in output management, and why the process must become business managed instead of an IT or mailroom process. The session takes place Friday, March 19 from 1:30 PM - 2:20 PM in the Glades meeting room.

Jeroen Huinink, Business Partner Manager at Aia Software, graduated from the Radboud University in Nijmegen in the Netherlands, with a masters in Computer Science. Last year, Huinink was lead developer for Aia Software's new ITP/Customer Correspondence Management (ITP/CCM) product. He has in-depth experience with Aia's international insurance, banking and government customers.

ITP/CCM Software: Enhancing Legacy and CRM Communications

At Xplor, attendees can also learn howAia's ITP/Customer Correspondence Management solves the problem of bringing legacy data into customer relationship management (CRM) systems. ITP/CCM eliminates confusion resulting from multiple customer profiles and ensures organizations can automatically communicate with customers according to their preferences. Enterprises can integrate all their valuable customer data into their CRM systems, combine output streams from different business applications, and prepare multi-channel output for customers' preferred delivery methods. It combines, improves and distributes all company correspondence output irrespective of which application generated the content. Benefits include greater productivity, reduced postage costs and synchronized communications that build loyalty.

Aia Software is a leading global producer and provider of document and forms solutions. The ITP Document Platform enables business users to compose high quality, personalized, business-critical documents. Over 1,000 organizations worldwide already use ITP as an integrated solution to automate the production of standard documents in high volume, compose sophisticated individual correspondence from pre-defined paragraphs, or to dynamically complete Web forms. ITP can be quickly and seamlessly integrated with customers' existing application and technical platforms. Aia Software has branch offices in North America, the UK, The Netherlands, Germany, Switzerland and Australia. For more information, visit http://www.aia-itp.com.

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